Juice recently became a metaphor for me. That may sound funny, but a little spot in Old Oakland that popped onto my radar a few months ago ticked off a long list of things that have been top of mind for me these days. Whole and healthy lifestyle. Female empowerment. Immigrant success stories. Small businesses run by women. Opportunity for local youth. All of these things converge with the whirl of a blender behind the greenhouse glass door of Superjuiced. The organic juice and smoothie bar tucked inside the courtyard of the historic Swan’s Marketplace in Old Oakland brings these components together. It is proof that our city, our country, is unique and full of opportunity…with a rainbow of color to boot.
I drive the stretch of MacArthur Boulevard between the Laurel and Dimond Districts of Oakland quite a bit. When I take the curve by Coolidge Avenue I often glance at the small shopping center that is home to a local favorite, Loard’s Ice Cream. A sign has always caught my eye towards the back of the parking lot that says “Free Oakland UP.” I have often wondered what it represented. When I learned that an interesting concept was at play behind the doors of this unique thrift shop I added it to my list of places to pop in.